Source：Afeela

Corte Madera, March 31, 2025 – Sony Honda Mobility of America Inc. (SHMA) is excited to introduce the new AFEELA Studio at The Village at Corte Madera, offering Northern California residents a hands-on experience with the revolutionary AFEELA 1 electric vehicle. Open for a limited three-month engagement, the studio provides visitors with a closer look at Sony Honda Mobility’s vision for the next generation of mobility.

The grand opening event on March 29 welcomed guests to an exclusive unveiling of AFEELA 1, showcasing its innovative technology, intelligent design, and entertainment-focused features. Attendees had the opportunity to explore the vehicle up close and place reservations through the official AFEELA website with a fully refundable fee of $200.

Source：Afeela

Designed to be an immersive and interactive space, the AFEELA Studio Corte Madera offers live demonstrations by knowledgeable experts, allowing visitors to experience the vehicle’s innovative technology firsthand. Guests can learn about AFEELA Intelligent Drive, an advanced driver assistance system (ADAS), as well as AFEELA Personal Agent, which enhances communication between driver and vehicle. Inside the cabin, passengers will find multiple displays, an advanced entertainment system, and Sony’s 360 Spatial Sound Technologies for an enhanced multimedia experience.

During the opening ceremony, Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc., emphasized the company’s commitment to innovation:

Bringing AFEELA Studio to Corte Madera is an exciting step in our journey to revolutionize mobility. We’re inviting visitors to engage with our technology, explore our design philosophy, and get a glimpse into the future of mobility.

Source：Afeela

AFEELA 1, set for production in Ohio, is expected to begin deliveries in California in 2026.

The vehicle will be available in two trims:

AFEELA 1 Origin: Starting at $89,900

AFEELA 1 Signature: Priced at $102,900, featuring 21-inch wheels, a rear entertainment system, and additional premium features

Both trims include a three-year complimentary subscription for select digital features

This launch follows the recent announcement at CES® 2025 of the upcoming AFEELA Studio & Delivery Hubs in Torrance and Fremont, California, set to open in the latter half of 2025.

Source：AFEELA

Published by：AMTS Content Marketing Team