Sony Honda Mobility Inc. (SHM) announced the first model to be sold under the AFEELA brand at CES® 2025 – AFEELA 1. AFEELA 1 is scheduled for U.S. production at an existing, state-of-art plant in Ohio with official sales in California anticipated in 2025 and deliveries anticipated in mid-2026(*1). AFEELA 1 will be available in two trims, with prices starting from $89,900 with a 3-year complementary subscription for certain functionality and features. Online reservations through the AFEELA website are now open with a fully refundable reservation fee of $200.

Photo Credit: AFEELA1 Sony Honda Mobility

SHM aims to revolutionize the mobility experience by redefining the relationship between people and mobility. The first model, AFEELA 1, pursues an interactive relationship between people and vehicles through the integration of advanced software and high-performance hardware, resulting in intelligent mobility. AFEELA 1 will continue to evolve as a new form of mobility that remains closely connected to people, through collaboration with creators and ongoing software updates.

AFEELA 1 is equipped with Advanced Driver Assistance Systems (ADAS) that reduces driving stress and provides a safe and secure mobility experience, as well as an interactive personal agent that enables communication with the vehicle. The cabin features a unique sound system and displays optimally placed for each seat, allowing occupants to enjoy a variety of apps and entertainment content. The vehicle’s performance is designed to provide a sense of unity with the driver, ensuring agile and stable handling while offering a high-quality ride for all passengers. The exterior and interior design pursue a harmonious and timeless aesthetic to the details, and the interior employs high-quality functional materials that use plant-derived and recycled sources for some of the raw materials. AFEELA 1 can be upgraded and expanded via OTA (Over-the-Air) updates(*2).

AFEELA 1 is available in two trims: AFEELA 1 Origin and AFEELA 1 Signature. Both trims come with a 3-year complimentary subscription including AFEELA Intelligent Drive, AFEELA Personal Agent, a selection of immersive entertainment content, theme sets for digital vehicle customization, and 5G data connectivity. The price starts at $89,900 for AFEELA 1 Origin, and at $102,900 for AFEELA 1 Signature, which includes 21-inch wheels, a rear entertainment system, and C-CMS (Center Camera Monitoring System). Exterior colors are available in three options: Tidal Gray, Calm White, and Core Black. AFEELA 1 Signature offers a choice of three exterior colors and two interior colors (Black and Gray). The charging is compatible with the Tesla Supercharging Network across the United States. The driving range is being developed with a target of up to 300 miles*3. SHM will provide exceptional services at AFEELA authorized repair providers to ensure long-term peace of mind for owners.

The delivery of AFEELA 1 in the Japan market is scheduled to begin in 2026.

*1 AFEELA 1 Signature deliveries anticipated to begin in mid-2026 with AFEELA 1 Origin deliveries at a later date.

*2 OTA refers to the function of continuously updating software via the cloud.

*3 EPA estimated range for AFEELA 1 Origin is approximately 300 miles. Range and battery performance may vary depending on temperature, driving habits, charging conditions, and battery health. Actual results may vary.

Source：AFEELA1 Sony Honda Mobility

Published by：AMTS Content Marketing Team